If you’ve heard anything about SEO and improving your website’s keyword search ranking positions, you probably heard that one of the key components to success is consistently updated content. One of the easiest ways to ensure regular, fresh content is by creating and maintaining a company blog. The potential for high volumes of organic search traffic should be all you consider when deciding why you should start blogging, but if you need a little more convincing, here are a few more reasons why your business could further benefit.
Positions Your Company as a Leader
You can use your blog to position your company as “the” authority in your industry and brag about your expertise. When visitors discover your website, it may be that you have vital information to solve common problems or can answer frequently asked questions, reinforcing authority and confidence in your brand. Resolving common issues and consumer challenges through blogging will do more to introduce new opportunities for business and partnerships than any other type of advertising. It’s this kind of thought leadership that will help build trust and, inevitably, sales for your company.
Humanizes Your Brand
Next to social media (which your business should also actively participate in), blogs are perhaps the greatest opportunity to remind potential customers that real people are behind the products and services you provide. Blogs and social media posts can go a long way in introducing another layer of depth to your brand messaging and can help you connect with your community. Allowing comments on your blog posts will open opportunities to communicate directly with your target audience and get feedback in real time.
Collects Valuable Consumer Data
If you haven’t verified your customer contact information for your company newsletter and your business is in Canada, the ship has already sailed. Canada’s anti-spam legislation (CASL) has now made it very difficult for you to contact past leads & customers, to share news and updates about your business via email. However, your company blog is very conveniently able to ask your readership and ultimately your current or prospective customers to opt-in for more information from your company. You can gain valuable customer information and your customers gain your valuable insights. It’s win-win!
If you don’t fancy yourself much of a writer, you can still have a company blog. A reputable SEO company will often have a team of writers, able to craft high-quality content that positions your company as a leader, humanizes your brand, helps you collect valuable consumer data – improving search rankings for your company. There is no time like the present to start a blog for your small business!