There are a large number of Kelowna SEO companies, and hundreds throughout Canada. While that number seems to climb everyday, experts predict seeing that trend flatten or decline in the near future. Once a big business, unnaturally manipulating search engines through shortcut methods, is becoming increasingly difficult, and certainly so-called “black hat” methodology, such as link-farming, link-wheeling and spam-blogging, are quickly going by the wayside as a means to form a real marketing solution. Many dedicated SEO companies who use traditional strategies are struggling, as positive ranking results for their clients are quickly evaporating. The primary reason for this shift is the continuation of advanced intelligence of today’s search engine. Simply put, search engines are focused on delivering its users quality results and are on the lookout for good page content and a positive user experience.
Many years ago, search engines would measure your website’s “authority” on just a few, simple elements such as keyword density, number of back-links and domain age. Search engines today audit and explore on several hundred complex elements, many of which they choose not to reveal to prevent manipulation. Surprisingly, many SEO marketing companies are still practicing in the technological stone ages by building bad links (spam), writing articles/press releases and posting this content to websites that are penalized, or known only for SEO tactics and not readership.
Before signing with any Kelowna SEO company on any campaign, ask tough questions about your own results, ROI; what you can expect and when. Get it in writing and get specific. If there are no minimum guideline guarantees, we say run away and find a real SEO company. Use a keyword tool to determine if there’s reasonable search activity for the keywords you are targeting, understanding that only a fraction of search traffic will click on your link – even if you are on the first page or top 3.