“Seriously, that many people are surfing the web on a 3.5” screen?”
Seriously. Yes, they are. Over 20% of all web traffic in Canada and the U.S. comes from smartphones and tablets, and it just keeps growing every year.
You never know what browser or device a potential customer will use to visit your website. It’s important to make sure it works across all browsers, and to consider how it looks on a mobile device. If your website designer doesn’t have a plan for mobile compatibility and responsiveness, run away quickly and find a real designer.
What about search engines?
If a great website is published and nobody can find it, does it still make a splash? Probably not! A professional Vancouver website designer can structure your website using best practice “Search Engine Optimization” (SEO) techniques so your customers can find you. We build websites with the latest SEO structure and use relevant, effective keywords based on your specific industry. If you need help selecting effective keywords that are right for your business, we can do that, too.
In today’s competitive marketplace, it pays to come first. That’s especially true in search ranking positioning. In some cases, we may recommend investing in Google AdWords until your site is well established. Your fully-customizable Google AdWords campaign can include keywords and a specific location, or you can cast a wider net with more broadly matched search terms.
Pricing for AdWords will vary based on keyword popularity and your website’s keyword relevancy. Keywords are important, but good content and a well optimized website design are the most important elements for an effective internet marketing campaign.