Losing Search Engine Rank Positions?
There are literally hundreds of attributes search engines analyze in order to determine your website’s “worthiness” related to keyword positioning. Lost rankings is serious business and can make a massive dent on your bottom line if not addressed. Here are 10 ways you can help improve your domain’s SEO:
- A well optimized website (good titles, headings, URLs)
- Rich, in-depth content to support your keywords
- Good linking profile (what your website links to)
- A social media presence
- Google “My Business” registration + an optimized profile
- Insightful and ‘share-worthy’ blogging
- Airtight website security
- A well aged domain
Too bad it isn’t 1999 anymore, when search engines would deliver you to top spots just by keyword stuffing pages and using bad domain linking practices. Today, search engine algorithms audit, explore and analyze several hundred complex elements, and they’re not exactly forthcoming with their ‘secret sauce.’ Surprisingly, many Internet marketing companies are still practicing in the technological stone ages by building spam links, publishing press releases and posting content to penalized or blacklisted domains.
The road to recovery from bad SEO practices can be long and sometimes fruitless. If your rankings are in decline and you suspect you’ve suffered from ‘SEO malpractice,’ we can help.
Why Your Site Doesn’t Rank.
Major search engines like Google, Bing and Yahoo have an advanced intelligence and are scoring your site’s authority & rank position based on several hundred elements. This is typically why search queries almost always return quality and relevant results. Search engines determine your website’s keyword authority primarily on rich content, and measure content value based on sharing activity, which may include links to your page through discussions, blog entries and social bookmarking, particularly links that stem from credible and trustworthy domains. Link activity and social signals, while great for your website’s linking profile, can require a lot of hard work and consistency to have any measurable impact.
Before signing with any SEO company on any campaign, ask tough questions about your own results, ROI; what you can expect and when. Get it in writing and get specific. If there are no minimum guideline guarantees, we say run away and find a real SEO company. Use a keyword tool to determine if there’s reasonable search activity for the keywords you are targeting, understanding that only a fraction of search traffic will click on your link – even if you are on the first page or top 3.