Losing Search Engine Rank Positions?
There are literally hundreds of attributes search engines analyze in order to determine your website’s “worthiness” related to keyword positioning. Lost rankings is serious business and can make a massive dent on your bottom line if not addressed. Here are 10 ways you can help improve your domain’s SEO:
- A well optimized website (good titles, headings, URLs)
- Rich, in-depth content to support your keywords
- Good linking profile (what your website links to)
- A social media presence
- Google “My Business” registration + an optimized profile
- Insightful and ‘share-worthy’ blogging
- Airtight website security
- A well aged domain
Too bad it isn’t 1999 anymore, when search engines would deliver you to top spots just by keyword stuffing pages and using bad domain linking practices. Today, search engine algorithms audit, index and analyze hundreds of complex elements, and they’re not exactly forthcoming with their ‘secret sauce.’ Surprisingly, many internet marketing companies are still practicing in the technological stone ages by building spam links, posting press releases and publishing fluff content on your website.
Why Your Site Doesn’t Rank.
Major search engines like Google, Bing and Yahoo have advanced intelligence and score your website’s authority & rank position based on several hundred elements. This is typically why search queries almost always return quality and relevant results. Search engines determine your website’s keyword authority primarily on rich content, and measure content value based on sharing activity, which may include links to your page through discussions, blog entries and social media activity. Backlinks are particularly relevant when they originate from credible and trustworthy domains. Link signals and social media activity, while great for your website’s linking profile, can require a lot of hard work and consistency to have any measurable impact.