Top Search Ranking Building Blocks
SEO isn’t limited to page content
While content-rich pages pave the road to SEO success, properly utilizing page titles, search-friendly URLs and natural keyword headings are critical. These SEO best practices are not only ideal optimum user experience (UX), they help search engines more easily translate your page topics.
On Page SEO: Structure
Start with the basics. High-ranking website pages that directly answer search queries typically start with relevant, matching headings. Ideally, your landing page heading will be assigned a main heading (H1), followed by an H2 (supporting topic), H3 format, if applicable. Overuse or repetition of H1 headings may confuse search engines and could result in page penalization. Ensure paragraph headings pertain to corresponding body text, while secondary headings relate to the main topic on each page.