The Anatomy of a Well Optimized Page
Look beyond the keywords on a page and analyze your pages from a top down approach. Page titles, page headlines and URLs should contain relevant keywords. The content itself should be original and written naturally –avoid keyword stuffing. Your PageRank will be measured largely on the uniqueness and originality of your content. If you see to it that your pages answer search queries your chances of converting web traffic will improve immensely. Other aspects of good page structure will include the use of original images, graphs or charts and labeling your media with captions and alt image text. Anchor text (hyperlinks) from other internal pages will also assist bots with site crawls and allow them to better understand the relationship and hierarchy of your content.
Best SEO Techniques
Matt Cutts, a well-known webspam leader and spokesperson at Google, repeatedly emphasizes the importance of creating good content and user experiences as a fundamental part of good SEO. Of course, the inclusion of keywords within rich and original content will go a long way in getting your website a higher Google rank, but content that is intriguing and worthy of discussions and social sharing can be even more potent. Ask yourself if the content on your website pages are fascinating and compelling enough that one might like, post or tweet about it. It’s not just the word count or number of times you include a keyword that will have an impact as much as the quality of your content.
What Are Backlinks?
A backlink is a hyperlink stemming from one domain, pointing back to the other; in other words one website that is linked to another. Backlinks have traditionally been a means for how search engines measured your
website’s popularity. All things being equal, if we look at 2 websites offering the same content, theoretically, the domain with more backlinks attributed to it tells a search engine which content may carry more authority and trust. Once upon a time, search results were prioritized largely based on backlink measurement, until many SEO companies abused this tactic as a means to slant results in their favour. Today’s search engines are much more advanced than they used to be, and grade your PageRank on hundreds of elements -not just backlinks.