PURPLE PIG CASE STUDY
PAREKH OPTOMETRY
![](https://www.purplepig.ca/wp-content/uploads/2019/11/Case-Study-Parekh-hero-responsive.jpg)
![](https://www.purplepig.ca/wp-content/uploads/2019/11/Optometry-Portfolio-Main-Picture.png)
ABOUT OUR CLIENT
Who is Parekh Optometry?
We love creating brands from scratch, which is why we jumped at the opportunity to work with Parekh Optometry. Our team began with a logo design, which led to the inspiration & design of many supporting graphics for the website as well as accompanying materials used in promoting their brand.
![](https://www.purplepig.ca/wp-content/uploads/2019/11/Case-Study-Parekh-small-pics.jpg)
![](https://www.purplepig.ca/wp-content/uploads/2019/11/Case-Study-Parekh-big-pic.jpg)
BRAND IDENTITY
Logo Design.
A logo design is the first representation of your company’s image, visually communicating what you do and what you’re about. Good logos can ultimately create a memorable and recognizable reference for your potential customers.
![](https://www.purplepig.ca/wp-content/uploads/2019/11/Case-Study-Parekh-logo-image.png)
BRAND IDENTITY
Custom Icons.
Branding is critical for every business. Whether your goal is to become a local legend or international household name, developing a brand shouldn’t stop at your logo. We helped Parekh Optometry with brand integration by creating customized icons from scratch, which we then used on their website.
![](https://www.purplepig.ca/wp-content/uploads/2019/11/Case-Study-Parekh-cadrs-Image.png)
GREEN & BLUE
Brand Colouring.
![](https://www.purplepig.ca/wp-content/uploads/2019/11/Case-Stury-Parekh-colors.png)
ROBOTO FAMILY
Typography.
![](https://www.purplepig.ca/wp-content/uploads/2019/11/Case-Study-Parekh-typo-image.png)
MOBILE OPTIMIZED
Responsive Design.
Your customers aren’t always sitting at a desktop computer. Our development process is simple, strategic and thorough. We design beautifully functional desktop and mobile solutions that work seamlessly across a multitude of browsers and devices.
![](https://www.purplepig.ca/wp-content/uploads/2019/11/Case-Study-Parekh-mobile-mockup-scaled.jpg)
LET’S WORK TOGETHER.
Whether you’re a startup or multi-million dollar organization, we’re up for anything.