Developing a website without a good search engine marketing strategy is much like building a house with no roads or sidewalks connecting to it. Properly optimizing your site will mean major search engines like Google can effortlessly read and translate all of your content, as well as navigate in and out, without complex doorways or human actions to negotiate. You’ll want to ensure you’ve structured your website correctly, with keyword-rich headers (H1, H2, H3 hierarchy); page titles & supporting content also containing keywords that are relevant to your business. All the while matching keyword targets that have potential to yield significant volumes organic search traffic. Search engines are constantly indexing and crawling cyberspace, on the lookout for unique, rich and relevant content, so analyze your pages objectively to determine how well your content matches search queries.
Your website’s trust and authority will be assessed, largely on the amount of unique information offered. Have a good look at your own content and ask yourself how much information your website offers to support targeted keywords. As always, content is king.
SEO Best Practices.
Base your website content around your user experience first, instead of SEO keyword stuffing tactics. While creative use of keywords are important, evenly balance these with a good amount of information on each topic. Visitors to your website will in turn be seeking information that match their search queries -does your site answer queries and offer unique perspectives? Are you cleverly stuffing keywords onto endless pages of boring and irrelevant content? Yes, you may win some traffic by ‘link-baiting’, but your website may ultimately fail to convert its traffic into sales or inbound leads.
Aside from offering creative and well written content, images, the proper use of title tags and URLs are something you’ll also want to pay particular attention to. These SEO best practices, will help search engines clearly determine what your website is about. Create several internal links will help Googlebots with crawling and navigation.