Search Engine Intelligence.
We receive a lot of calls from distressed Kamloops businesses that have found their search engine rankings gradually slipping. Some find they’ve lost top 5 or page 1 positioning for their desired keywords, while others seem to have disappeared from results pages altogether. When we encounter these panic stricken clients, we almost always uncover some less than savoury SEO tactics on (or off) their website pages that usually cause the decline, such as:
- Duplicated content (copied and pasted from another online source)
- Keyword stuffed pages that sound unnatural
- Content that lacks useful information, usually fluff with no facts
- Shortcut link building methods (blog-spamming, link farming, etc.), usually from overseas vendors
If such SEO tactics still worked, our Internet experience would be very different and likely far less enjoyable. Major search engines are intelligent enough to determine the difference between great content and content that was hastily spun and unnaturally stuffed with keywords. Social signals, such as sharing, bookmarking and blogging also carry a lot of weight, so your content should be worthy of this type of activity on a large scale (one or 2 likes or shares won’t cut it).
Search Engine Marketing Approach.
To be successful with SEO campaigns for their clients, Kamloops SEO companies have had to change their strategies, as the landscape and approach to effective SEO is vastly different, comparatively from even a year ago. The concept of only building directory backlinks to achieve top rankings is no longer an effective means, as today’s major search engines require a more balanced approach that should involve content, social signals, and links from a variety of sources.
Carefully consider your targeted keywords and understand that your website will need to deliver the goods on what is being searched for or your visitors will exit just as quickly as they arrive. Ensure your site does a good job answering the query so that you stand a chance at converting your traffic. Often times you’re better off targeting more descriptive, longer tailed keyword phrases, that include your business strengths. Long-tailed keywords tend to be easier to rank for so there’s higher chance of success all around.
How to Hire SEO Companies.
Before signing any SEO contracts, make sure you can count on a measurable return and your agreement clearly outlines what you can expect. Reputable SEO companies will offer some assurances with respect to timelines and ranking positions, while other lower grade agencies tell you it’s impossible to predict. The ultimate test of quality is whether the company you’re dealing with will themselves rank for their own targeted keywords. Google search “SEO Kamloops” and see who shows up. If a company can’t achieve this for their own business, it’s likely they cannot do it for you.