Quality SEO Structure

Ensure that your website design makes the grade and that each and every page of your website is crawlable by search bots. Also judge your website objectively; ask friends and co-workers to navigate the site content, and let them provide you with honest feedback. After all, what would be the point of driving any traffic to your website if it isn’t going to have a good user experience? Be open to change wherever needed. Start with the basics, ensuring that you’ve eliminated any 301, 302, 404 errors, etc.

Keyword Selection

Choose keywords that make sense and are relevant to your business and to the contents of your website. Match keywords with useful information and good content quality that will support the keyword search query and the topic of your pages.

Sharing & Social Signals

Social media sharing isn’t just about posting blogs; it’s about getting feedback and engaging your audience in discussions. For best results, you’ll need to setup social media accounts (for business) on Google+, Facebook, LinkedIn and Twitter at the very minimum. These are great for link associating, but also excellent for brand exposure and building traffic. In competitive industries, social media activity is part & parcel with good SEO practices.

SEO Tip: Link Building

Take it slow. Too many links too fast can be seen by search engines as unnatural activity so avoid automated shortcuts. A new website that instantaneously establishes hundreds of low quality backlinks can hurt its ranking. Build quality links through major networks and stick to forums that are related to your own industry. There are great tutorial videos above that cover all of these points on what to do, what not to do; SEO basics and best practices – particularly useful for new website owners.