What’s the point of getting a good search engine keyword rank if your website won’t convert any traffic? Short answer: there isn’t one. We’ve all seen them; websites that rank among the top 3 results for our search queries, which waste our time with content and headlines that Continue reading “Poor Web Designs That Rank Well” »
Now that your website is live, you may be on the market for some added enhancements to ensure your site’s pages load quickly, has the best SEO optimization and is well equipped with the most up to date features and functionality. Good web design is about accommodating all the Continue reading “Website Design Tools” »
Understanding exactly ‘who’ will be visiting your website and ‘why’ they have done so will greatly increase your chances of a successful conversion. Take for example a Website that generates leads for a family dentist. Their Website visitors are likely to be seeking specific information concerning Continue reading “Website Design Deal Breakers: 5 “Must Haves”” »
Owning or designing a Website with no SEO strategy in place is much like trying to build a house with no roads or sidewalks that lead to it. You hear the buzzwords like “search engine optimized”, but what does this really mean? It means search engines can effortlessly read all of your Continue reading “Blogspot on SEO” »
Ever wonder how to get your business to appear on Google Maps? Is your business not being associated through specific keywords, while your competitors are? Although your website may already appear on search engine results pages, this is still an added step you will want to include in your online marketing. Continue reading “Google Places” »
Since today’s technology allows us to carefully track our Web marketing results, right down to painstaking detail, why not take full advantage?
Web traffic tools, such as Google Analytics can provide you with much more than the sheer number of visits on your Website. Analytics tools can let you know details, such as where your site’s visitors are located, what devices they’re using to access the Web or even what keywords they used to find your site.
If the ultimate goal of your Website is to have visitors contact you, either by calling or emailing, it might make sense to measure your traffic against this contact activity. Any type of inbound contact by a Website visitor is known as a successful “conversion”. Savvy businesses post unique phone numbers or email addresses on their Websites, in order to easily measure their site’s conversion ratio.
If you are unhappy with your conversion ratios, you may want to have a good look at your Website Design and Analytics data to determine where things are derailing and why people are leaving without ever contacting you.